Community-based contributions aka crowd sourcing has really changed the way we learn, interact and live in recent years. Instead of relying on a publisher’s encyclopedia or Microsoft Encarta, the world now tunes in and contributes to Wikipedia. Instead of reading sponsored reviews of restaurants or consumer electronics from newspapers and magazines, we read Yelp, blogs, and Amazon‘s user reviews. We trust each other more than we trust the one expert hired for the task.
Wikipedia has a quote from Jeff Howe in a June 2006 Wired magazine article “The Rise of Crowdsourcing”. “Howe explains that because technological advances have allowed for cheap consumer electronics, the gap between professionals and amateurs has been diminished. Companies are then able to take advantage of the talent of the public”.
So what’s this trend have to do with Groupix and Photography?
Everything.
Groupix is real time crowd sourced photo collaboration. It will shape the definition of social photography.
At a wedding
Have you been to a wedding or organized your own?
At a wedding, you spend a lot of money hiring professional photographer(s) to try to capture all the details of your special moments. There’s at most 1-2 photographers with their lenses pointed to the bride and groom noticing every smile, tear, movement. There pictures do turn out beautifully!! But how about the moment that your grandpa and grandma hug each other with a smile that can’t possibly be described with a thousand words? Or the little flower girl gets a peck on the cheek from your nephew. Memorable moments could happen at any time to anybody attending the wedding. Your talented professional photographers, through no fault of their own, exists only as only a single or dual entity. Their lens points in one direction at a time and they can’t be in all the right places at once.
So what do you do?
Your loyal photo loving guests will definitely assist you in taking photos of their friends and their table. But after it’s all said and done, amongst the 100 things you still have to do after the wedding, one is to bug every person that might have brought a camera or taken photos on their iPhone to send that photo to you. Then you have to physically look at 1000s of photos which your attention span can’t possibly be dedicated to. You also see some photos tagged on Facebook, resulting in 100s of albums by your guests all scattered around the Internet.
Ah ha, you can also give everyone attending the wedding a disposable camera which you can collect at the end. That’s what your parents did! Yes, this is crowdsource photography before the invention of digital cameras and smartphones! Well ok, you could give everyone a digital camera – but well, you’ll have to budget for that, digital cameras have yet to come down in price to buy them in bulk!
Use Groupix
Well alright, how about if you could set up a place where everyone’s pictures automatically appear there as they are taking the photos? Since it’s all in one place, people can also see as the photos get uploaded and vote on which ones they like. Also, the guests that could not attend your wedding can tune into the web to see photos as they’re taken!
At the end of the night:
- you would not need to ask anybody else for photos
- all the most interesting, fun, exciting photos will be the ones that people voted on
- you can go on your honeymoon while not worrying about if all the moments were captured.
Right now it is only available on the iPhone but we will expand to other platforms and wifi enabled SD cards.
So go ahead, try Groupix for the iPhone 4 and the iPod touch!
And stay tuned as we write about more applications of Groupix!